What is Video Marketing?
What is Video Marketing?
Video marketing is a process of using videos to increase awareness, drive sales and boost engagement. It is an important part of your digital marketing strategy which is more often overlapped with content marketing.
Is Video Marketing important?
Yes, it is very important. Video marketing is so widespread now, that it has become a must-have skill for every marketer. In this strategy, videos are being used to promote your service, product, and brand. Every strong digital marketing campaign must incorporate this strategy into the mix.
While, when it comes to use videos then there are so many options to consider. These include:
- Customer testimonials
- How-to videos
- Videos from your business’ live events
- Corporate training videos
- Viral videos
- Explainer videos and much more.
Overall, you can use different types of videos in video marketing to make the most out of these effectively.
How to use video marketing to grow your business as a beginner?
Here are some of the most important things to understand when it’s about how to use video marketing for your business growth:
Understand your target audience
Before creating any video, you must identify who you are creating this video for. Therefore, ensure to define your target audience clearly.
It is because knowing your audience is the best way to:
- Tailor video’s format
- Decide on your video’s content
- Choose publishing platform
- Determine preferable video format
Overall, this is important to meet the requirements and preferences of your potential viewers.
Plan your budget
Before getting creative, it’s important to have a look at the budget and resources you have. This is important to get clear with your video marketing opportunities and limitations.
Determine the type of videos to incorporate in your strategy
Once you have decided your budget and identified your target audience, not you have to be creative. To create unique and engaging videos, you must choose a video format that’s best suited for your video marketing objectives.
However, to ensure that your videos turn out the way you hoped, it would be better to script or storyboard your video. Or at least, create a few bullet points to cover key areas.
Decide where to publish
If you have created engaging and compelling video content, now you need to know where to publish it. This will ultimately let you optimize your videos accordingly. For example, you can’t use videos longer than 60 seconds on Instagram.
Similarly, each platform comes up with its own limitations. So choose and tailor your videos accordingly.
This is one of the most important steps here. It is because deciding how to track results is important for two reasons:
- To understand your video’s impact
- Also, to determine the ways you can improve your video marketing efforts.
So, make sure to decide on the tools that can help you to track your video success’ accurate measures. These measures will definitely base on your video marketing objectives.