Digital Marketing for DIYers

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What is Internet Marketing?

If you are looking for the most inexpensive way to reach the target market for your product or brand, internet marketing is a good way to do it. Internet marketing is a way to promote your products and brands through different online channels, such as email, websites, and social media. The marketing can help in driving the traffic, sales, and leads to help you business grow. 


The main purpose of the internet marketing is to reach the target audience that you may be able to find use of your products or services. Any organization can use these online resources either to sell the products, services or to conduct research. A company may be marketing online to communicate with their customers. Internet marketing is effective to know about the target audience for your product or brand and allows you to discover the needs and wants of potential customers. 

Internet marketing refers to the strategies to market a product or services, including:

  • Website Designs
  • Search Engine Optimization (SEO)
  • Blogs
  • Content Marketing
  • Video / Podcasting
  • Online Promotions


Internet marketing is a broad term that covers a range of marketing strategies and tactics in it.

It includes:

  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • Pay per Click ads.
  • Affiliate Marketing


Content marketing is the strategic approach of creating and distributing informative, relevant and precise content. This can attract readers and leads to an ultimate profitable action from the user. The purpose of content should be clearly described that can engage your audience for a long time.

Content marketing is known as an umbrella term for all other practices of online marketing. This is because content marketing can be used to implement other types of internet marketing successfully. In content marketing, you have to create the best content, for example, images, videos, particles, and presentations to accomplish a marketing goal.


In social media marketing approach, the organization uses different strategies to increase their website traffic or to attract more people towards their services, through different social media networks or sites. Most common social media platforms that are being used for social media marketing are Facebook, Twitter, LinkedIn, Pinterest, Blogger, Instagram, YouTube, Google+, WordPress and other online communities. Social media marketing campaigns may include paid advertising, as well, to promote more exposure to potential customers. 


Email marketing is known as direct marketing because in this type of marketing a company can market their products and services. This may be done by sending commercial information to new customers or give the updates about their services to the existing customers through emails.


A type of marketing,  in which an organization can team up with its affiliates for the promotion of its products and services to increase their sales. Affiliates are usually composed of the owners of the website, social media users or bloggers.  Together they can all come together to promote the products or services of the organization. Affiliates are rewarded for each customer they are bringing to the business. 

Internet marketing is the most inexpensive way to market your product or services. Any marketing strategy can be used to market your product. Online presence of your business can be the easiest way for your customers to reach you,  even if you own a small or local business.  

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