Wedding Venue Marketing
Are you a wedding venue business owner whose time would be better spent growing your wedding business than worrying about your website maintenance, Google rankings, or your social media accounts? Hire Chris to build you a wedding venue marketing plan and take care of all of your wedding venue digital marketing needs, and get back to the actual work you love and want to do!
Wedding Marketing Services
Do you need more wedding venue bookings? It’s no hidden secret that the wedding business is booming right now. As a wedding venue marketing expert, my job is to help you get more in-person tours of your wedding and event venue, and more qualified vendors, and ultimately book your wedding venue months and years in advance. Of course, you can hire me to do your wedding venue marketing for you, but if you have an in-house team or want to tackle Google and social media yourself, I want to share with you helpful ways to not only grow your wedding business but attract business from vendors and groom your wedding services. You need a solid wedding venue marketing plan. No matter if you only do weddings to all inclusive events, parties, and corporate gatherings, before you know where you are going with your marketing goals, you need a plan. I’m here to help make that plan a blueprint for success.
Let’s break down some of my wedding venue marketing strategies that you can use yourself to grow your exposure online.
Wedding Marketing 101
Wedding venue digital marketing strategies can be simple to complex. Your wedding and event clients are potentially on their phones or devices, researching reviews from past weddings at your venue, researching wedding directories, or looking at your social media presence. To-be brides, grooms, and families are searching on Google and social media networks for a wedding and event venue, so are you showing up? And if you do, what are they seeing?
So to succeed online, a lot of it depends on your level of comfort with technology, and whether or not you have an in-house digital marketing team. If you’re starting from scratch or even a wedding industry marketing pro, I would recommend utilizing some of the best digital marketing tools to help you make educated decisions when it comes to what digital strategies to deploy.
In a nutshell, anything that your wedding business does online can fall under the category of digital marketing. From PPC – Pay Per Click ads to how you build your website, it all matters. So let’s dive in a little further to specific categories of
A wedding and event venue website design is important because it may be the first impression someone gets of your wedding venue. You can build a website yourself, but if you’re not using a professional website design company that specializes in the wedding industry and wedding web design, you could be missing out on key features that would help your venue stand out from the competition.
A few examples of must-have features for your wedding venue website:
– A Call to Action (CTA) button or form on every page. (You want to make it easy for wedding clients to inquire about your venue!)
– A rates page or an All-Inclusive page with the features your venue has to offer.
– Beautiful imagery that accurately represents your venue. (Make sure you have both indoor and outdoor photos!)
– A way to showcase your unique selling points. (What is it that makes your venue special?)
– An FAQ section that answers common questions potential customers might have.
– Detailed information about your venue policies.
BONUS TIP: Add a wedding date availability calendar to get more qualified wedding and event venue leads.
SEO – Search Engine Optimization
If you want potential clients to find your wedding venue online, you need to make sure your website is optimized for search engines. That’s where SEO comes in. SEO is the process of making sure your website content is written in a way that is easy for Google and other search engines to understand. It’s also about adding relevant keywords to your website content so that when people are searching for a wedding venue like yours, they are more likely to find you.
There are two types of SEO – On-Page SEO and Off-Page SEO. (you need both to succeed online)
On-Page SEO is the process of optimizing your website content for search engines.
Off-Page SEO is the process of building links to your website from other websites.
With local seo, you can use both types of SEO is to improve your ranking in search engine results pages (SERPs), which will ultimately lead to more traffic to your website and more wedding venue bookings. With local seo, you are focusing on search intent with keywords like wedding venues + city type of searches to rank for in Google, Bing, and Yahoo. You want people to find your venue in the geographic locations you serve. You can also get on Google Maps, Google Business Profile, and even post Google ads if you desire.
Bonus Tip: As a part of your wedding marketing strategy, don’t worry about sticking to your brand in terms of elegant words. Write content that Google and your potential brides are searching for online.
Social Media Marketing
For wedding marketing, pictures and videos can speak 1000’s and 1000’s of words. Platforms like Instagram, Facebook, and Pinterest can be extremely powerful tools in the digital marketing toolkit – if used correctly. I love using social platforms to target potential brides who change their relationship status, are searching for other venues, or they are newly engaged. By doing this, I can promote a promo video of a client’s venue spaces, availability, or even pricing.
I cannot explain the massive opportunity to get more bookings using social media. Of course in a thoughtful manner, you can use the respected platforms to get more clients, host the best weddings, and simply book more weddings this year!
The key to using social media effectively is to tell a story. And what better story is there to tell than the love story of two people getting married? When you’re posting on social media, show off your venue in all its glory, but also focus on the emotional aspect of a wedding. Share photos and videos of happy couples getting married at your venue, or even just enjoying their time there. Capturing the emotions of a wedding will not only help you stand out from your competition, but it will also help you attract more clients who are looking for a venue that will make their wedding day special.
Bonus Tip: Please make sure to ask people to schedule a tour, book your venue, or some sort of call to action to get people to your website and brand.
Email marketing is a great way to stay in touch with past, current, and potential wedding clients. It’s also an effective way to promote your venue and drive traffic to your website. When you’re sending emails, make sure they are relevant and informative, and that they contain a call to action. (Remember, the goal is to get people to your website!)
Some ideas for email content:
– A monthly newsletter with updates on your venue, special offers, and upcoming events.
– A “Wedding of the Month” feature that showcases a recent wedding at your venue.
– A post-wedding survey to get feedback from clients. (This is also a great way to get testimonials that you can use on your website!)
– A “Save the Date” for an open house or another event at your venue.
Bonus Tip: Use an email marketing service like Aweber, Mailchimp, or Constant Contact to manage your email list and create beautiful, professional-looking emails.
Video footage is one of the most powerful marketing tools available, and it’s only going to become more important in the years to come. Why? Because people love watching videos! A study by Cisco predicted that in 2020, 80% of all internet traffic would be video traffic.
In today’s world after COVID, we see video being consumed even more. This is why I always preach about having a welcome video, a video talking about your venus spaces, a virtual tour, and even wedding guest testimonials. This is not going to be viral marketing where people all over the world will view your video content and share it with 100 people. But the point is we are not like other wedding venues, you are the best wedding venue in your city and so we need to go the extra mile with video content.
There are lots of different ways you can use video to market your wedding venue. You can post wedding videos on your website, create social media ads, or even just post behind-the-scenes footage of your venue on Instagram. No matter how you use it, video is a great way to show off your venue and attract more clients.
Bonus Tip: Use a service like Vimeo, Wistia or YouTube to host your videos. These platforms will give you more control over how your videos are seen and shared, and they will also provide valuable insights into who is watching your videos and how they found them.
A wedding venues reputation is everything – and in the wedding industry, word of mouth is still king. That’s why it’s so important to focus on building and maintaining a positive reputation for your venue. You want to get online reviews, (positive reviews of course), but when a negative review does come in, you need to stay on top of them to ensure they are from real engaged couples, guests, and or the families of the wedding. We want to leverage testimonials to gain new business so that people choose you, not some other venue.
Sometimes, competing wedding venues and wedding planners may leave you fake negative reviews to try and hurt your brand or wedding business.
There are lots of different ways to do this, but some of the most effective include:
– Asking for testimonials and reviews from past clients.
– Responding to all reviews, whether they are positive or negative.
– Hosting open houses and other events at your venue.
– Sponsoring local weddings or donating your venue for charity events.
Bonus Tip: Use a service like Google Alerts or Mention to track your online reputation and quickly respond to any negative reviews or articles.
Top 10 ways to increase your wedding venue sales?
1. Get listed on major wedding directories and websites.
2. Use social media to promote your venue and showcase weddings you’ve hosted.
3. Invest in professional photos and videos of your venue.
4. Create beautiful, informative brochures about your venue.
5. Send monthly email newsletters to past, current, and potential clients.
6. Host open houses and other events at your venue.
7. Sponsor local weddings or donate your venue for charity events.
8. Get involved with the wedding community in your area.
9. Offer special discounts and promotions.
10. Focus on building a positive reputation for your venue.
Why advertising wedding venues is easier now than ever?
Advertising wedding venues is easier now than ever because of the internet. There are a number of online directories and listing sites where you can list your venue, and there are also many social media platforms that you can use to promote your business, attract wedding planners, and vendors. Additionally, there are a number of options to generate leads from your target audience such as creating professional-looking photos and videos of your venue, a solid social media marketing strategy, paid advertising, and even free marketing ideas like show casing your own wedding or weddings of your staff and employees.
Be wedding smart and always look for a marketing opportunity for you web design, search engine optimization, and social media presence. This will simplify your marketing efforts and marketing strategy.
Do You Need A Wedding Venue Marketing Company?
So I’ve listed a few ways to help wedding venues get more leads, in-person and virtual tours, and other marketing tips that could drastically showcase wedding offerings and reach the potential customers that fall within the target audience of high quality leads.
A wedding venue owner could do this work themselves, or hire a wedding venue marketing agency to do this work for them. It comes down to do you have time or money?
If you have the time to worry about brand recognition, lead generation, or social media channels, then go for it! I believe you can succeed online.
But… If you already wear many hats for your wedding venue business and simply do not have the time for the everchanging wedding marketing world, wedding directories, and digital marketing, then let me be your trusted source for all of your wedding marketing and advertising needs.
Hire a Wedding Marketing Consultant
Hey, It’s me Chris Heidlebaugh again, and I just want to thank you for reading this page about wedding marketing strategies. I truly believe that with the right amount of work, motivation, and drive, any wedding business can succeed online.
I’ve helped wedding venues around the USA with marketing ideas through consulting, more bookings with my paid services, and even selling their wedding business because they had so many happy clients that the business simply grew in value.
There are plenty of industry experts and people to give you marketing ideas, but I do the keyword research, use clear call to actions on your website, showcase your venue in the best light, and simply outwork the competition.
Give me a call today at 833-349-2474 or send me an email > Request a Wedding Marketing Proposal