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The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more.

Upon reading this book, you will know:

  • How to build trust with buyers through content and video.
  • How to turn your web presence into a magnet for qualified buyers.
  • What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles.
  • Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing.
  • How to achieve buy-in at your company and truly embrace a culture of content and video.
  • How to transform your current customer base into loyal brand advocates for your company.

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.

His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:

  • The seven universal story points all humans respond to;
  • The real reason customers make purchases;
  • How to simplify a brand message so people understand it; and
  • How to create the most effective messaging for websites, brochures, and social media.