What is Search Volume?
What is Search Volume?
Search Volume is a digit that represents the average number of times a specific keyword or search query is searched on Google or other search engines per month.
In simple words, Search Volume is a metric that represents the number of people searching for a keyword or phrase. There are numerous tools available to calculate search volume for a specific search term, i.e., keyword or phrase based on average searches per month.
How to get the search volumes of a search query?
Whenever it comes to find out search volume, then most of the people out there don’t know how to get that properly. So, remember, to get search volume data for any of your preferred search queries, you need to use a keyword research tool.
There are tons of keyword research tools available around. Most amazingly, some of these are completely free to use, while others may cost you a bit to get your required data regarding keywords research volume.
Some of the most common choices in terms of search volume for many marketers and SEO specialists include:
- Google Keywords Planner
- Keywords Everywhere
- Ahrefs Keyword Explorer
- Moz Keyword Explorer and many more.
Most of these tools can even let you have other useful metrics as well that you may need while evaluating keywords for your SEO, PPC, or content marketing campaigns. These common metrics include CPC and PPC Values, Search Trends, keywords difficulty metrics, and more.
Why search volume is important?
When creating a content strategy or choosing keywords to target in your SEO campaigns, taking search volume into account is highly important. It is because this will let you know the popularity of your chosen search query or keyword with ease.
Looking for the search volume of a search query can offer you essential insights about the popularity of keywords. Even more, some of the tools offer detailed graphs for search volume as well. By this, you can even get to know how the popularity of a keyword fluctuates over time. With this data, you can get to know how many exact match searches have been performed for a certain keyword every month throughout the year.
This can be even more helpful if you are planning to work with some seasonal keywords. It is because, by this, you can roll out the available data to determine at which duration the popularity of keywords was at a peak.
In a nutshell, knowing the search volumes for the keywords you want to target can help you in multiple other ways as well. these ways include:
- Prioritizing your content topics
- Seeing which keywords are in higher search trend.
- Estimating the potential traffic that you may get on your website.
Ideally, you should choose the keywords that have higher search volume but lower competition rates for your content.
So, you can increase your chances of getting higher ranks in Search Engine Result Pages (SERPs) with ease. Also, it would be better for you to include both short and long-tail keywords to appeal to your target audience in the best possible way.